Strategyn

Founded by Tony Ulwick, Strategyn is a pioneering innovation consulting firm renowned for developing the Outcome-Driven Innovation® (ODI) process and contributing to the Jobs-to-be-Done (JTBD) theory. Since 1991, Strategyn has collaborated with a diverse range of clients, including Microsoft, Johnson & Johnson, and startups, across more than 30 industries. The firm's ODI methodology focuses on identifying and quantifying customer needs to systematically drive product and service innovation. Strategyn offers services such as innovation capability building, product strategy development, and training programs to equip organizations with the tools to achieve a higher success rate in their innovation endeavors. By transforming innovation from an art into a science, Strategyn enables companies to consistently create products that resonate with their target markets.